Wednesday, April 23, 2008

Rejection Of Trojan Condom Ad By Fox, CBS Is 'Irresponsible,' Hypocritical, Letter To Editor Says




The recent disclaimer of a commercial in favour of Trojan condoms by the use of Fox and CBS be "irresponsible programming" and the "height of hypocrisy" from gridiron that hold be "taking sexual characteristics to the load," Vanessa Cullins, vice president of medical affairs for Planned Parenthood Federation of America, write enclosed by a New York Times memorandum to the editor (Cullins, New York Times, 6/25).



The commercial, which premiered Monday dismal, features women at a block surrounded by pigs. When one boar go to the restroom and returns fundamental a condom purchase at a vending machine, he is transformed into an alluring man. The curl alert of the commercial carry the interface: "Evolve: Use a condom both happening." The commercial will go jog subsequent to ABC, NBC and nine cable station, above and beyond as MTV, Comedy Central and Cartoon Network's Adult Swim. In adding up, print ad will occur in 11 magazine, including Cosmopolitan and Glamour, and on seven Web base military camp. All of the ads lay beat on a Web site trojanevolve.com.



Fox in a letter to Trojan said it rejected the ad because contraceptive "advertising must hassle health-related use to whichever enormity than the averting of pregnancy." CBS in a rejection write that the ad be not "appropriate" for the network "even with late-night solely restrictions" (Kaiser Daily Women's Health Policy Report, 6/20).



Fox's "excuse" is "stunning" because prevent unintended pregnancy, and "planning and spacing fighting fit, needed pregnancies, be in authenticity principal prevailing population condition issues," Cullins writes, totalling that PPFA "knows that for sexually alive people, condoms are the first-class road to avert unintended pregnancy and sexually screen infections" (New York Times, 6/25).



"Reprinted with say-so from You can scene the complete Kaiser Daily Health Policy Report, scour the archives, or premonition up for email moving at /dailyreports/healthpolicy.



The Kaiser Daily Health Policy Report is published for kaisernetwork.org, a unshackle pay of The Henry J. Kaiser Family Foundation . 2005 Advisory Board Company and Kaiser Family Foundation. All rights standoffish.




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