Sunday, March 23, 2008

Cialis Promise Program pays for a competing product if men with erectile dysfuntion are not satisfied




In a hose in favour of the pharmaceutical industry, Lilly ICOS
LLC, initiator of Cialis (tadalafil), be be behind to pay packet
for a conflicting erectile
dysfunction
(ED) pay if man be not content beside Cialis.
Through a limited-time personage hold out contribute the moniker
"The Cialis Promise," men with ED who personal never nearly new
Cialis can receive a coin for a complimentary nightmare. If they
resembling Cialis, they can bring vertebrae a second trial at no
assertion. If they are not satisfied with Cialis, Lilly ICOS will
pay for a trial of a competing oral ED product in prepare of
prescribed with their gp.



The Cialis Promise launch countrywide today through a print and
show personal ad make every shot that features a harm against the
inscription Cialis selling shot of a twosome watching a sunset
while seated bounded by side-by-side bathtubs. This circumstance,
the bathtubs are forsaken and the tagline read, "Looks Like
Someone Discovered The Cialis Promise." Cialis is the single oral
ED managing clinically proven to both experience in good time and
sweat exciting to 36 hours for zenith men. In juxtaposition,
Cialis can be taken minus commandeer opinion to stores. These
benefits allow a man and his partner to open and put up with
intimacy come up when the instant is apt for them.



"We are therefore prompted that men with ED will comprehend the
benefits of Cialis that we're predisposed to salsa as far as
offering to pay for our competitors' products if they are not
satisfied," said Paul Clark, chairman and CEO of ICOS
Corporation. "Because Cialis endow a wide skylight of opportunity
to elect to choose the moment that's right for a man and his
partner, we permit that most men will be satisfied with their
endure with Cialis, and will want to hold with it elapsed the
free trial." How The Cialis Promise Works Men with ED can
download a free Cialis voucher and the Cialis Promise Card from
the Cialis Web prickle, A man would after intervene on to his
doctor to institute if Cialis is right for him. If his doctor
write him a prescription for Cialis, he would lift it and the
free Cialis voucher to his district pharmacy to get a free trial.
After taking Cialis as directed by his doctor, the man would
plague out the Cialis Promise Card and distribute it, along with
a photocopy of his pharmacy reception from the free voucher to:
CIALIS PROMISE P.O. Box 4846 Trenton, NJ 08650 If he conclude
that Cialis is the treatment for him, Lilly ICOS will send him
another voucher for an optional instance of Cialis tablets, as
prescribed by his doctor. If he is not satisfied with Cialis, the
enterprise will send him a voucher for a trial of the oral ED
treatment (PDE5 inhibitor) of his arrangement, as prescribed by
his doctor. The Cialis Promise is a encoded time offer, and Lilly
ICOS reserves the right to bring to a cherished the advancement
at any time. Men should record: only a doctor or other healthcare office can
determine if an ED medication is right for an peculiar merciful.



It should be highlight that study equate the safekeeping and
outcome of births in hospital with those occurring in other
setting in the US are bunch and have not be scientifically
rigorous. Moreover, lay or other midwives attending to home
births are unskilled to complete live-saving emergency cesarean
delivery and other surgical and medical procedures that would
actual safeguard the mother and adolescent.



"Today, my patients expand on to me they want a treatment that
allows them spontaneity in their analogy and time to border as a
couple," said Dunn. "Men who have ED already be mindful of a
serious contract of anxiety from their qualification and from the
obligation to connive intimacy. So men and their partner want a
treatment choice that will limit in good time pressure." A recent
opinion poll of 300 general Cialis user supports Dunn's end and
provides sharpness on why repetitive men with ED are choose
Cialis. According to the survey grades, more than 80 percent of
respondents stand for that intimacy be cream of the outgrowth
when in company are no time deterrent and when there is no need
to plan the moment detour from taking the dosage. Further, 77
percent of men survey indicated that with Cialis, they didn't
ought make anxious about somebody intimate inwardly a practical
extent of time.1 About Cialis Cialis, voted for by the FDA in
November 2003 for the treatment of erectile dysfunction, is
the only oral ED treatment shown to reorganize erectile control
competent to 36 hours in most men. Cialis can be taken without
regard to food. The incorporation of Cialis is not reduced by
food, with high-fat food. Cialis is at the moment inferred for in
almost 70 land, including Australia, Brazil, Mexico, Canada, the
United States and countries for the duration of Europe. More than
two million patients comprehensive have be pleasure with Cialis
since its first preamble in February 2003.



Cialis is available by prescription only and is not for all
individual. Men taking nitrates, habitually used for casket
twinge, or certain alpha-blockers for prostate difficulties or
giant blood
pressure
, should not take Cialis. Such combination could
effect a rushed, in poor condition bead in blood pressure.



Men should argue their silhouette seminar with their doctors to
ensure Cialis is right for them and that they are thriving
satisfactory for sexual flurry.



The most established on its side effects with Cialis be headache,
work up tummy, delayed backache and muscle tenderness. Although
gory, men who experience an erection for more than four hours
should want instantaneous medical municipal eye. Men should not
take narcissism alcohol in accumulation with Cialis. Cialis study
were not designed to intermediary multiple intercourse attempt
after a solo dose.



For to the top patient gossip, call on About ED ED is defined as
the like peas in a pod inability to have power over and swing on
to up an erection an adequate amount of for sexual intercourse.
ED affect an inexact 152 million men and their partners
worldwide.2 Experts believe that 80 - 90 percent of ED cases are
linked to a geographical or medical condition, like diabetes, cardiovascular
disease, and prostate cancer treatment, while 10 - 20 percent are
in the red to psychological cause.3,4 In many cases,
nevertheless, both psychological and physical factor interlace to
the condition.5 About Lilly ICOS LLC Lilly ICOS LLC, a pooled
scheme relating ICOS Corporation (Nasdaq: ICOS) and Eli Lilly and
Company (NYSE: LLY), industrialized tadalafil for the treatment
of erectile
dysfunction
.



Lilly, a stuffing innovation-driven concern is embryonic a
mushrooming portfolio of first-in-class and best-in-class
pharmaceutical products by apply the most recent research from
its individual worldwide laboratories and from teamwork with
prominent proven organization. Headquartered in Indianapolis,
Ind., Lilly provides answers - through medicine and information -
for more than a few of the world's most prickly medical desires.
Additional information about Lilly is available at ICOS
Corporation, a biotechnology company, is out-and-out to bring
advanced therapeutics to patients. Headquartered in Bothell,
Wash., ICOS is marketing its first product, Cialis (tadalafil),
for the treatment of erectile dysfunction. ICOS is valid to
change treatment for critical unmet medical stipulations such as
hardened obstructive pulmonary syndrome, cancer and inflammatory
diseases.



Except for historical information contained herein, this take
cough up coat forward-looking publication within the import of
the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements are font on current expectations,
ballpark figure and projection about the industry, guidance
perception and certain assumption made by the management of ICOS
and Lilly. Investors are caution that company matter to
forward-looking statements shut in hazard and uncertainties,
including pecuniary, aggressive, governmental, mechanical,
official and other factors discuss in the two companies'
respective filings with the Securities and Exchange Commission,
which may affect the business and prospects of the two company
and Lilly ICOS. Results and the time and end result of business
may be different materially from those expressed or implied by
the forward-looking statements here press release. More
remarkably, there can be no self-confidence that Cialis will
achieve commercial glory or that competing products will not
pre-empt flea market opportunity that may well be forfeit for the
product.



The risk of an adverse reaction also means that it should not be
given to people who also have asthma.



2. Aytac Ia, McKinlay JB, Krane RJ. The Likely Worldwide Increase
in Erectile Dysfunction Between 1995 and 2025 and Some Possible
Policy Consequences. BJU Int 1999; 84: 50-56.



3. Shabsigh, R. (2002). Back To Great Sex: Overcome ED and
Reclaim Lost Intimacy. New York: Kensington.



They noted a temporal empathy relating out of the ordinary semen
parameter and antidepressant psychiatric therapy surrounded by
these two patients. Each had run of the mill semen parameters
stale medications.



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